Improving Your Conversion Reduces the Need to Constantly Promote Your Sites
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.
They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.
One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"
But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!
Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?
I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!
If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business.
You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!
The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action.
Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.
Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.
I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.
It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning!
But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!
About the author:
Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.comTo learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
2 comments:
MAKE THOUSANDS NOW!!! EARN TONS OF CASH TODAY!!! NO GIMMICK!!!
READING THIS COULD CHANGE YOUR LIFE!
I found this on a bulletin board and decided to try it. A little
while back, I was browsing through newsgroups, just like you are now,
and came across an article similar to this that said you could make
thousands of dollars within weeks with only an initial investment of
$6.00! So I thought, Yeah right, this must be a scam,but
like most of us, I was curious, so I kept reading. Anyway, it said
that you send $1.00 to each of the 6 names and address stated in the
article. You then place your own name and address in the bottom of
the list at #6, and post the article in at least 200 newsgroups.
(There are thousands) No catch, that was it. So after thinking it
over, and talking to a few people first, I thought about trying it. I
figured: what have I got to lose except 6 stamps and $6.00,
right? Then I invested the measly $6.00. Well GUESS WHAT!!...
within 7 days, I started getting money in the mail! I was shocked! I
figured it would end soon, but the money just kept coming in. In my
first week, I made about $25.00. By the end of the second week I had
made a total of over $1,000.00! In the third week I had over
$10,000.00 and it's still growing. This is now my fourth week and I
have made a total of just over $42,000.00 and it's still coming in
rapidly. It's certainly worth $6.00, and 6 stamps, I have spent more
than that on the lottery!! Let me tell you how this works and most
importantly, why it works....Also, make sure you print a copy of this
article NOW, so you can get the information off of it as you need it.
I promise you that if you follow the directions exactly, that you
will start making more money than you thought possible by doing
something so easy!
Suggestion: Read this entire message carefully! (print it out or
download it.) Follow the simple directions and watch the money come in!
It's easy. It's legal. And, your investment is only $6.00 (Plus postage)
IMPORTANT: This is not a rip-off; it is not indecent; it is not
illegal; and it is virtually no risk - it really works!!!!
If all of the following instructions are adhered to, you will receive
extraordinary dividends.
PLEASE NOTE:
Please follow these directions EXACTLY, and $50,000 or more can be
yours in 20 to 60 days. This program remains successful because of
the honesty and integrity of the participants. Please continue its
success by carefully adhering to the instructions.
You will now become part of the Mail Order business. In this business
your product is not solid and tangible, it's a service. You are in
the business of developing Mailing Lists. Many large corporations are
happy to pay big bucks for quality lists. However, the money made
from the mailing lists is secondary to the income which is made from
people like you and me asking to be included in that list.
Here are the 4 easy steps to success:
STEP 1: Get 6 separate pieces of paper and write the following on
each piece of paper;PLEASE PUT ME ON YOUR MAILING LIST. Now
get 6 US $1.00 bills and place ONE inside EACH of the 6 pieces of
paper so the bill will not be seen through the envelope (to prevent
thievery). Next, place one paper in each of the 6 envelopes and seal
them. You should now have 6 sealed envelopes, each with a piece of
paper stating the above phrase, your name and address, and a $1.00
bill. What you are doing is creating a service. THIS IS ABSOLUTELY
LEGAL! You are requesting a legitimate service and you are paying for
it! Like most of us I was a little skeptical and a little worried
about the legal aspects of it all. So I checked it out with the U.S.
Post Office (1-800-725-2161) and they confirmed that it is indeed
legal! Mail the 6 envelopes to the following addresses:
#1.) Anja Antolovic, J.P.Kamova 68, 51000 Rijeka, Croatia
#2.) Slavica Drakulic, J.P.Kamova 41, 51000 Rijeka, Croatia
#3.) Nino Jusanovic, J.P.Kamova 41, 51000 Rijeka, Croatia
#4.) Aleksandar Banjac, Novačka 52, 10040 Zagreb, Croatia
#5.) Mirko Povotic, Ilica 54, 10000 Zagreb, Croatia
#6.) Mario Karacic, Boticev trg 1, 10000 Zagreb, Croatia
STEP 2: Now take the #1 name off the list that you see above, move
the other names up (6 becomes 5, 5 becomes 4, etc...) and add YOUR
Name as number 6 on the list.
STEP 3: Change anything you need to, but try to keep this article as
close to original as possible. Now, post your amended article to at
least 200 newsgroups. (I think there are close to 24,000 groups) All
you need is 200, but remember, the more you post, the more money you make!
This is perfectly legal! If you have any doubts, refer to Title 18
Sec. 1302 & 1341 of the Postal lottery laws.
Keep a copy of these steps for yourself and, whenever you need money,
you can use it again, and again.
PLEASE REMEMBER that this program remains successful because of the
honesty and integrity of the participants and by their carefully
adhering to the directions. Look at it this way. If you are of
integrity, the program will continue and the money that so many
others have received will come your way.
NOTE: You may want to retain every name and address sent to you,
either on a computer or hard copy and keep the notes people send you.
This VERIFIES that you are truly providing a service. (Also, it might
be a good idea to wrap the $1 bill in dark paper to reduce the risk of mail
theft.)
So, as each post is downloaded and the directions carefully followed,
six members will be reimbursed for their participation as a List
Developer with one dollar each. Your name will move up the list
geometrically so that when your name reaches the #1 position you will
be receiving thousands of dollars in CASH!!! What an opportunity for
only $6.00 ($1.00 for each of the first six people listed above) Send
it now, add your own name to the list and you're in business!
---DIRECTIONS ----- FOR HOW TO POST TO NEWSGROUPS------------
Step 1) You do not need to re-type this entire letter to do your own
posting. Simply put your cursor at the beginning of this letter and
drag your cursor to the bottom of this document, and select 'copy'
from the edit menu. This will copy the entire letter into the
computer's memory.
Step 2) Open a blank 'notepad' file and place your cursor at the top
of the blank page. From the 'edit' menu select 'paste'. This will
paste a copy of the letter into notepad so that you can add your name
to the list.
Step 3) Save your new notepad file as a .txt file. If
you want to do your postings in different settings, you'll always
have this file to go back to.
Step 4) Use Netscape or Internet explorer and try searching for
various newsgroups (on-line forums, message boards, chat sites,
discussions.)
Step 5) Visit these message boards and post this article as a new
message by highlighting the text of this letter and selecting paste
from the edit menu. Fill in the Subject, this will be the header that
everyone sees as they scroll through the list of postings in a
particular group, click the post message button. You're done with
your first one! Congratulations...THAT'S IT! All you have to do is
jump to different newsgroups and post away, after you get the hang of
it, it will take about 30 seconds for each newsgroup!
**REMEMBER, THE MORE NEWSGROUPS YOU POST IN, THE MORE MONEY YOU WILL MAKE!! BUT
YOU HAVE TO POST A
MINIMUM OF 200**
That's it! You will begin receiving money from around the world within days!
You may eventually want to rent a P.O.Box due to the large amount of mail you
will receive. If
you wish to stay anonymous, you can invent a name to use, as long as
the postman will deliver it.
**JUST MAKE SURE ALL THE ADDRESSES ARE CORRECT.**
Now the WHY part:
Out of 200 postings, say I receive only 5 replies (a very low example). So then
I made $5.00 with my name at #6 on the letter. Now, each of the 5 persons who just sent me $1.00 make the MINIMUM 200
postings, each with my name at #5 and only 5 persons respond to each
of the original 5, that is another $25.00 for me, now those 25 each
make 200 MINIMUM posts with my name at #4 and only 5 replies each, I
will bring in an additional $125.00! Now, those 125 persons turn
around and post the MINIMUM 200 with my name at #3 and only receive 5
replies each, I will make an additional $626.00! OK, now here is the
fun part, each of those 625 persons post a MINIMUM 200 letters with
my name at #2 and they each only receive 5 replies, that just made me
$3,125.00!!! Those 3,125 persons will all deliver this message to 200
newsgroups with my name at #1 and if still 5 persons per 200
newsgroups react I will receive $15,625,00! With an original
investment of only $6.00! AMAZING! When your name is no longer on the
list, you just take the latest posting in the newsgroups, and send
out another $6.00 to names on the list, putting your name at number 6
again. And start posting again. The thing to remember is: do you
realize that thousands of people all over the world are joining the
internet and reading these articles everyday?, JUST LIKE YOU are
now!! So, can you afford $6.00 and see if it really works?? I think
so... People have said, "e;what if the plan is played out and no
one sends you the money? So what! What are the chances of that
happening when there are tons of new honest users and new honest
people who are joining the internet and newsgroups everyday and are
willing to give it a try? Estimates are at 20,000 to 50,000 new
users, every day, with thousands of those joining the actual
internet.
Remember: play FAIRLY and HONESTLY and this will really
work.
Well said. But there are thousand of sites on internet, Do you think ppl can come back to the site they visited before. They are interested to comeback that old site? They will find new, more new! btw, i have not more experience than you, you have high SEO rank. Like to hear from you.
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