Adsense Secrets: Getting More Clicks on Your Ads

More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail:

Do you own a High CTR website?

Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.

However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic.

Your Ad Position and Color: Old, but very effective

Google heat map helps improve the CTR (Clicks Thru Ratio) of your website by suggesting you the most converting areas for your Adsense Ads. You can have a glance at the Google's Survey that illustrates the ideal placements of ads on your web page.

https://www.google.com/support/adsense
/bin/static.py?page=tips.html#17954

Darker the area, better will be the performance of your ads. Your visitor tends to click on these darker areas more often than the other areas of the web page. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block.

Get Targeted Traffic - The Most Essential Part

Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.

You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.

Choose the Right Anchor Text for Back Link Campaigns

Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads.

Wisely Choose the Title Text of Your Web Page

Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text.

Help Google Detect the Theme of Your Web Page

There are many on-page and off-page elements that affect your ad relevancy. Better targeted ads increase both your CTR and EPC. Here is how to optimize your ads:

Meta Tags

If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page.

Title Text

Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely.

Headings

Google Mediabot gives importance to the Heading text enclosed in

Boost Relevancy Artificially - Use Google's Section Targeting

Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.

For more information on the same topic, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=23168&topic=371

Use Channels for Analyzing Your Ads' Performance

Try to relate your traffic logs with your CTR stats. You will get to know which Traffic source is giving you what CTR. This will help you recognize the traffic segment which is most converting for your website. Channels allow you to analyze your ads' performance, so that you can pin point the changes that your website needs to boost your AdSense income. There are two types of channels available - URL Channels and Custom Channels. You can use the URL channel to track your performance, without modifying your Ad code. Through URL channels, you can analyze the performance of individual page or a group of pages, based on the directory system of your website.

Custom channels can help you measure the performance of different Ad formats presented in your web pages. And, by pasting channel-specific ad code into your pages, you can track CTR, Impressions, number of clicks each individual ad format is generating, and compare its performance with other web pages.

Block Junk Websites and Competitor Websites from Showing Ads

There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own Adsense ad blocks. Recognize such websites and stick them in Adsense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter.

This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:

https://www.google.com/support/adsense
/bin/answer.py?answer=21593&ctx=sibling

AdSense Tip: How to Increase AdSense CTR

An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, you have to either increase the traffic or CTR. If somehow, you manage to triple your CTR just by tweaking the Google AdSense code, you can get three times more traffic. Here are a few tips for increasing your CTR.

Topics Covered in this Guide:

- What Google AdSense Engineers say about CTR
- What Webmasters have concluded about CTR
- Traffic and its effects on CTR
- Experiments with CTR

What Google AdSense Engineers Say

- An email conversation with a Google Engineer:

“Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.”

- Google Optimization Guide:
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the article tends to perform better. It's almost as if the users finish reading and asking themselves, “What can I do next?” Precisely targeted ads are just like answering their questions.

https://www.google.com/support/adsense/bin/static.py?page=tips.html

What Webmasters have concluded

Webmasters have diverse views on how to increase CTR. It largely depends upon the keywords you are targeting, look of your website, quality of its content, placement of AdSense ads, page optimization, and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works well.
If you develop a poor quality content website, it will likely give you high CTR and clicks, but you will be getting low priced ads. Besides, nobody will like to add your URL to their favorites. However, if you have quality content that keeps the visitors glued, you may get low CTR, but you will be getting high priced ads and regular visitors.

Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch the changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.

The Traffic

AdSense comes after traffic. No traffic, no AdSense. Take good care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your visitors’ return back ratio. And only those visitors who are less targeted, will return to the content you are providing. More targeted users mean more CTR. 85% of my visitors add my website URLs in their favorites. And they do return.

Install a website stats monitoring software and regularly look at your web logs. Identify where exactly is the traffic coming from. Try to establish a pattern or relation between your AdSense stats and traffic stats. This will help you analyze the reasons for any marked deviations in the inflow of traffic. This will give you new ideas to develop traffic.

Experiments

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve the highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel. Keep experimenting till you are satisfied with your CTR. Though, every such experiment will make you lose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in the long run.

How to Avoid Having Your AdSense Accout Banned for Click Fraud

If you trawl through the AdSense message boards you can’t help but come across tales of woe from AdSense publishers that have had their account banned by Google.

Below is a list of ways people have been banned from AdSense and information on how to avoid it happening to you.

Don’t click on your own ads

The obvious one but still people do it. Google has the IP address of the computer/s that you’ve used to create and check your AdSense account. If it sees that this IP address clicks one of your ads you’re in trouble.

Don’t do it. It’s theft. Not from Google but from the AdWords advertisers.

If you want to go to a site advertised by one of your ads don’t click on it look at the URL of the advertising site at the bottom of the ad and type it into your browser.

If you click on one accidentally (which does happen) you’re probably be ok but it’s worth dropping a quick email to Google with an explanation and apology

Don’t log in to AdSense from a shared computer.

As I said above Google keeps a record of every machine IP address used to look at your account. If you check your stats on a machine then someone else clicks on your ads from the same machine Google sees this as click fraud. Worth bearing in mind when thinking of checking your stats from somewhere like an Internet Café.

Don’t log in to your AdSense account from work.

Apart from getting in trouble with the company that employs you there’s also a further real risk. Most companies use a proxy server to access the Internet. A proxy server with ONE IP ADDRESS. Therefore you checking your ads from work means this proxy IP address being recorded by Google as one that you use. Problem is if there are 1000 people in your company it is the same IP address for them too. Google can’t differentiate between you and the other 999 employees in your company. If one of these 999 clicks on one of your ads it’s ban time.

Don’t get into a ‘I’ll click your ads if you click mine’ agreement with another Webmaster.

As above Google will have your IP address and that of every AdSense publisher. If they see these IP addresses consistently clicking on each other ads it’s goodbye for both of you.

Don’t tell friends and family.

Telling friends and family about your money making websites can lead to problems. Even if you tell them not to click on your ads there’s always the chance that Auntie Maud will think it’s a good idea to make some extra money for her favourite nephew. 100 clicks later from the same visitor and your account is screaming ‘Click Fraud’.

Receiving clicks from illegal traffic

Check the AdSense TOS for sources of traffic that aren’t allowed by Google. These include methods like Traffic exchange, PTC advertising, Auto surf etc.

Do monitor your visitor and AdSense figures

Check your account at least once a day. If you see a massive spike coupled with a massive increase in Page CTR investigate using your visitor stats website. If you see it’s all come from the same IP address you could have been the victim of a malicious attack – inform Google via email and offer them access to your logs.

AdSense Secrets: Choosing the Best Keywords for AdSense

Ever wondered how to select the best keywords for your Adsense websites? Your focus is earning money as well as attracting organic traffic towards your website. Here is what you need to know while choosing a keyword, a scientific study that maps the ideal keywords for your next upcoming adsense website.

We shall first study how to choose keywords that lead to more Adsense money.

CPC - Advantages and Drawbacks

What does CPC indicate?

When we think of high paying keywords, the first thing that pops up in our mind is CPC. CPC (Cost Per Click) is the maximum amount of money an advertiser is willing to pay you for a click. Higher the CPC of a particular keywod, more will be the payouts you can expect by targeting that keyword in your AdSense websites. You can get the most accurate CPC from the source itself - Google.

However, CPC is not the only factor that tells the profitability of a keyword. There are many other factors that you should consider.

Drawbacks of CPC

- What if there are no advertisers bidding on a keyword having high CPC? Obviously, it means no one is going to pay you that high for a click.
- What if the traffic on the keyword is technical enough and does not click on ads (banner blindness)?
- What if Google gets loads of traffic on that keyword, enough to fulfill the desires of high paying advertisers? In this case, Google will only throw remaining peanuts towards you.

Obviously, Google will like to keep all the high paying ads within its own pages. So you see, CPC just shows you a small part of the entire picture. We shall explore the rest part of the picture...

Number of Sponsors - The Most Important Figure

Keywords with high CPC do not always come with high number of advertisers. There are many keywords in Google's Adwords system that have a high price, but almost no or very less number of advertisers. Now, if you build a web page or website around a keyword on which no one is bidding, Google will try to fill the ad blocks with ads of the related keywords rather than the high paying keyword you were initially targeting. There is no guarantee that ads of the related keywords will be good converters. Therefore, there is every likelihood that your clicks will be passed through SmartPricing Filter, eventually resulting in lesser payouts.

Hence, it is important to see the number of sponsors bidding on the keyword in question. If there are more the advertisers, there will be more competition among them to get the top position. This means that there will be more revenue per click that they are willing to share with you. In other words, more sponsors mean more people fighting against one another other to pay you more Adsense money.

Number of clicks on an Ad

It refers to the number of clicks an advertiser gets when his ad appears on the top. If the number of clicks and number of advertisers is less, just ignore those keywords, no matter what their CPC is. However, if the clicks per month are lower than expected, but the number of advertisers is a good one - it's the right choice for you. Such keywords are called "Niche AdSens' keywords." Here the word 'niche' is used in commercial context. This means that Google is not able to generate traffic on such keyword ads. This makes it difficult for it to exhaust the advertising budgets of the advertisers. Therefore, in order to meet its targets, Google happily shares high paying ads with you, resulting in more payouts. Try to find such "Niche AdSens' keywords."

Coming to Higher number of clicks - It indicates:

Either the traffic segment is ignorant about the online advertising concepts, and click on these ads unknowingly. This means you will experience higher CTR on your ads when placed at appropriate place. You don't have to put in much efforts to fight banner blindness.

Or, the traffic is highly commercial and willing to purchase the advertised product over internet. This means that there are very little chances of your facing the SmartPricing phenomenon.

Number of clicks along with the other stats like Number of sponsors and CPC, can enable you to make more wise decisions while choosing keywords for your AdSense content.

Bidding Quality

It's important to see the pattern in which people are bidding on a keyword. Suppose there are 400 advertisers bidding on a keyword. The top 20 of these are paying something like $15 per click, while the rest of them pay somewhere between $2 and $0.05. Now you might have found some decent tools that give you the average of top 3 or top 5 positions which is good, but not good enough. The point is that although the top 20 advertisers are paying higher, but the rest 380 advertisers are paying quite low. There is a high probability of your getting the ads of those 380 sponsors. Therefore, the average of the top 20 advertises can be really misleading. The solution to this problem is discussed in the later part of this page.

We have enough Adsense money now. Let's build some traffic on your website.

Traffic Building for AdSense:

Choosing Niche Keywords

Niche keywords are the keywords that are highly searched by the web surfers, and are rarely used by your competitors. Less competition means more traffic to your website. Targeting ten niche keywords is easier and more fruitful that targeting a highly competitive keyword. Traffic from niche keywords when directed to a relevant page increases your CTR and conversion ratio.

Determining Competition

People generally take the number of results returned by search engines as the number of pages competing on a keyword. But it is wrong. The Search Engine Results get irrelevant after 10 - 15 pages. Irrelevancy further increases with the depth. The pages that have the keyword dumped in a corner are not competing against you, but search engines will still list them. In fact they have to.

It is assumed that if a webmaster is targeting a web page with a particular keyword, the keyword is used in the title as well as in the anchor text linking to that webpage. Such a page is listed higher by the search engines as it is dedicated to what you searched for. So how to filter out the most relevant results? Check it out!

Inanchor intitle and Its Precision - The Solution

In Google, you can easily determine the EXACT number of pages that are competing against you. You can precisely list out the pages that are using a particular keyword in their page titles or in the anchor texts linking to them.

The query can be applied as follows: intitle:keyword inanchor:keyword.

For example, if the keyword is "hair treatment", the formula will be used in the following manner: intitle:hair inanchor: hair intitle: treatment inanchor: treatment. This figure gives you the exact number of pages that are ACTUALLY Targeting with these keywords, and not those that have just created a page or a small paragraph on the same topic. Google emphasizes on Anchors and Page titles. That's the reason, it supports such a search query.

We shall now discuss some other traditional ways to determine competition.

R/S Ratio

Here, R refers the number of competitor websites for a particular keyword as per the search result of the search engine. And S refers the number of searchers using that keyword while searching their queries. This means that for better results, you have to choose the keywords with lower R/S ratio.

R/S ratio becomes polluted when someone uses the number of results as the number of competing websites. As explained above, counting the number of results as the number of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful when inanchor intitle is used to create R/S.

KEI Analysis

KEI (Keyword Effectiveness Index) is a formula for measuring the effectiveness of a keyword. The formula was devised by Sumantra Roy. However, this figure also depends upon the number of searches and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if the searches increase, KEI increases; and if the competition increases, KEI decreases. Higher the KEI, more profitable will be the keyword. However, it becomes polluted when the number of search results are used as the number of competitors.

Determining Traffic

Determining traffic for a keyword is quite important before targeting it. Along with the competition stats, it lets you make out the niches present in any industry. Besides, it lets you predict (to some extent) how much traffic you can expect if you promote a website around a particular keyword. There are two known sources for determining traffic. Overture Keyword Suggestion Tool (now a part of Yahoo Search Engine) and WordTracker. When talking about accuracy, Wordtracker monitors the queries on some meta search engines that actually render it inaccurate . Reason? There is no known stat about how much of the community you are targeting is searching on those meta search engines. However, it's a good tool to make out the niches.

In my opinion, Yahoo owned Overture gives you more accurate stats than Wordtracker. This is for the reason that Overture is a PPC engine. It can show you how many people are searching for a particular term on its vast network. A network which is bigger than any Meta Search Engine. Still, it is not that accurate, but at least better than Wordtracker. The tools that are predicting Google Searches for you are just doing guess work. No one knows the algorithm they use.

Summing It Up

Profitability of a keyword depends more on the number of sponsors than CPC. Number of clicks and bidding quality can't be determined by just monitoring the first 3 or 8 places. It can be rightly assessed by taking out the average of all the 400 sponsors bidding on a keyword. Sounds very tiring for keyword research, right? Well, Keyword Country (http://www.keywordcountry.com) gives you not only the average of all the sponsors bidding on a keyword, but also the Max CPC from Google, Clicks per month from Google, No. of Advertisers present in Google Adwords system for a keyword, Competitors through inanchor intitle, R/S ratio and KEI with inanchor intitle, Traffic through Overture, and much more. All this enables you to make a wise decision while choosing the keywords. Now you just have to create pages, and leave the engrossing keyword research on Keyword Country - The First Keyword Search Engine

Adsense Optimization: How to apply Top Paying Keywords?

Applying top paying keywords in your website is quite similar to Search Engine Optimization. However, there are many differences as well. I have done in-depth research on the subject. On the basis of that research, I have marked the points you need to keep in mind while optimizing your website for maximum payouts through highest paying Adsense keywords. We will discuss how to apply top paying keywords as well as traffic pulling keywords to a webpage for maximum payouts and traffic.

First of all, we must understand that Google Adsense bot (formally known as Google Mediabot) is a subset of Google's main crawler. The crawler detects the theme of the pages and makes an entry in the Google's index (a private index - not shown publicly) that records the theme of all the pages hosting Adsense script. In other words, Google Mediabot has the characteristics somewhat similar to Google's main crawler.

There are two types of optimizations that you need to follow to make a web page search engine optimized. Same is the case with Adsense Optimization.

Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR.

External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio).

How long does your webpage take to show high paying ads?

This is an important question that needs to be answered. As soon as you apply Adsense script in a webpage, it is visited by the Google Mediabot (within 2 hours to 48 hours, if the bot is free - immediately). Google Mediabot's responsibility is to evaluate the theme of the web page, and enable ads almost immediately so that your website traffic does not see FREE SERVICE ADS.

The relevancy of ads increases as Google's main crawler visits your website and updates its index. Furthermore, you may observe an increase in the earnings as the PR of your website/web page increases. This means that in case of Google Adsense, the internal factors that affect the ads of a particular page are evaluated by Google Mediabot (but Google's main crawler can overwrite them). And on the other hand, the external factors are inspected by the Google Crawler over a period of time. Having said that, there are simply many many factors (including those which you cannot control) that affect your ads. We are going to discuss the factors that you can control. Lets take control!

Remember:

1. Relevancy of ads may increase as your page is indexed by Google.
2. EPC (Earnings Per lick) may increase as your PR increases.
3. It entirely depends upon you how well you promote your website and get maximum earnings from your website/web pages.
4. In case of Google, many variables are involved.

External Optimization Tricks

External Optimization deals with the points you should remember while promoting your website over web, the external world. This part of optimization not only influences the ranking, but also influences the relevancy of ads. This part of optimization takes time, and your control over it is limited sometimes.

Anchor Text

Keywords in anchor text enhance the relevance of the target page with regard to the keywords used. Every page of your website should be made relevant through optimized anchor text containing important keywords, matching the theme of the website.

Try to make link partners link to you with the anchor text you specify (but please don't force them). The inclusion of important keywords in the anchor text can make a big difference in the final ranking as well as the relevance of ads on your website. All the important search engines give due importance to the anchor text (both on your website as well as on the external websites linking to your pages).

Also, it's a good idea to keep changing your Anchor text while the link development campaigns. Varied options of title and description make search engines give your website wider coverage. Again, you can choose the keywords to be used in the anchor text according to your choice (Traffic or payouts).

It is important to understand that as your Page Rank (PR) and resultant traffic increases, Google may increase your payouts. However, if you are getting highly untargeted traffic (or fraud traffic), your payouts automatically decrease with a period of time. This is because of the phenomenon called SMART PRICING. That is why Anchor Text is so important.

Getting Back Links

The number of incoming links to your website may not have direct impact over your Adsense ads relevancy. However, the anchor text with which your link partners are linking not only gets you direct traffic, but also promotes your website to certain segments of traffic surfing on search engines.

When you target wrong keywords, it attracts wrong segments of traffic. This decreases your CTR as well as the earnings you could have had from that traffic. You can say, it affects the relevancy of your ads. When the ads that Google broadcasts are not relevant to your traffic, the results are damp.

Promotion

To get the most relevant ads, it is important that the links that you are getting from other websites should have proper anchor text. Your article gets prominence on the search engine because of the relevant keyword used as anchor text. Even the links on your own pages should have relevant anchor text. This will help you get more target traffic and resultant higher revenue.

Other ways to promote your website include getting inward links from free or paid sources, and exchanging links from authority or important websites having good search engine ranking. Links placed at the top of the page get more importance, so try for that. There are many more things you can do to promote your website and earn more Adsense money.

How to Optimize Internal Web Pages for Maximum Adsense Revenue?

Internal Optimization means on-page optimization that you should take into consideration while writing your internal web pages. This is one thing you have complete control over. Besides, it has a major effect on the ads relevancy and CTR.

Meta Tags

Meta Keywords: They have low impact, BUT - they DO have impact over the ads relevancy. You are advised not to leave this part of your page as blank. Always try to make it as easy as possible for the crawlers to understand your website. Create your web page with Meta keywords. If there is NO CONTENT on your webpage, the Adsense Media bot will pick-up the Meta Tags, and show ads according to that. Search on Google for pages that top the SERPs for the keyword you have in mind. These websites will give you a good idea about what to include in Meta Tags.

Meta Description: Whatever you put in the description meta tag, it will appear as description right after the Title Text that links to your page in the SERPs (Search Engine Result Pages). This property of the description meta tag makes it quite important, as it has direct impact over the CTR of your link in the SERPs that leads to your website. It eventually decides how much traffic you will get from a search engine. Write description that attracts right kind of traffic from search engine pages.

Title Text

Search Engines give importance to the keywords that appear in the title tag of HTML Source code. Title has a good impact over relevancy of ads too. For higher payouts, choose the highest paying keyword of that category for the title text.

However, this entirely depends upon your optimization strategy. If you are more concerned about competition and getting more traffic than payouts, choose a keyword with low competition keyword (competition you can handle) with relatively higher traffic. Though, I will advise you to get more traffic first, and become authority page of that keyword. Payouts will increase with the traffic.

Tip: Title text generally appears in the SERPs as TITLE link to your page. In other words, you can say, this very line controls the CTR of your website link listed in SERPs. How you design your title is entirely your own decision.

If you are optimizing it for more traffic, you will not want your title to read as it was written for Search Engine crawlers. The title has to be concise so much so that even 10 words are considered as too many. If you are optimizing it for more payouts - Go ahead!

However, you can try to mix the high paying keywords with traffic attractor keywords too.

Give Headings

Its quite important to mark the main headline of your webpage with H1 tags and subheadings with H2 and H3 tags, and so on. This is because headings highlight and indicate the most important element of your web page - the actual content. It is important to use relevant keywords in headings and sub headings as these have good impact on rankings - especially when sorted by relevancy. This has an equally good impact on the ads appearing on your web page. Headings give prominence to the content on your web pages.

Again, you can use these headings either to optimize for traffic, fighting competition, or getting more payouts.

Embedding Keywords in the Content

Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and end of an article. This helps search engines and Ad bots determine the theme of the web page. Good use of keywords help the Google Mediabot achieve higher Ad-relevancy for your website.

Some people follow a strategy of hosting less content on a web page. This helps focus ads on specific keywords and avoids dilution of ads by other keywords that you may have mentioned even once in the web content. This works when you are optimizing for Adsense, but has some traffic drawbacks too. Furthermore, Google may consider it as SPAM. Therefore, it's never advised to host 2 or 3 lines and expect good earnings. Chances are that you will be hit by smart pricing.

On the other hand, don’t make lengthy web pages as it might mislead Ad-bots to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad bots can be very sticky to a certain keyword you used just for a reference. If you are getting irrelevant ads, changing meta tags and Title text is the first thing to start with, then move on to your content.

Internal Linking

Internal linking of web pages has traffic as well as Adsense importance. As all your link partners may not link all the pages of your website, it's the responsibility of your web pages to hyperlink your other pages, and define the crawlers what your pages are about. In the context of Adsense, suggesting related links (related articles) to the visitor will also increase the page views of your website and also the chances of the visitors clicking on the high paying ads.

A website must interlink its pages. This can be done by displaying related articles or linking to pages with proper anchor text. This helps increase the importance of most web pages. Even a simple navigation bar can achieve that purpose.

Increasing Penetration

Write articles with more heading and subheadings. This not only makes your content more readable and user friendly, but also help the Ad Bots (and Crawlers too) to properly recognize the theme of your web page. This will make them serve you the most relevant ads. This trick also gives you another chance to mention more of those keywords in your web page. Try to include as many instances where you can specify keywords to the bots. This will have impact on your CTR and EPC. It will also help you get the target traffic. Target traffic will mean more CTR of your web page and better performance.

Making A Living With Adsense

What's Possible With Adsense?

This may sound clich?, but the possibilities are endless with Adsense.

How much money do you want to make? I bet you can do it with the Google Adsense program!

Want to make six figures a year? You can!

Lets say your goal is to make $100,000 per year with just money from Adsense. That's about $8,333 per month. Break it down even further and it's roughly $278 per day.

$278 per day with JUST Adsense is easier than you think!

In our experience, each site we create makes an average of $40 per day. But we've heard the average person makes about $20/day with their Adsense sites? so lets use that as an example.

If you can create web sites that make you $20/day, you would only need 14 of them in order to reach your six-figure goal.

And with the tools and information you get from Adsense School, you could easily make more than $20/day for each adsense site you create! It's all a numbers game!

Can you quit your job?

Technically, yes, you can quit your job. It's fairly easy to make enough money to live off of. The real question is SHOULD you quit your job? That's something you have to decide for yourself.

Does your current job offer health insurance? Google Adsense doesn't.

Does your place of employment have a union? Not Adsense.

Google doesn't take money out of your check for taxes either? so you'll be completely responsible for keeping track of that too.

You also need to be good at budgeting your money. You only get an Adsense check once a month. If you blow all that money in the first week, you're in trouble.

And you might want to wait a few months before you tell your boss how much you hate him or her. It's a good idea to save up as much money as you can before you quit your day job.

Having 3-6 months or more of money saved up in the bank is a good idea incase the Google Adsense Program goes belly-up. Google doesn't offer a severance package either.

We hope this lesson got you excited about the possibilities with Adsense. We also hope this lesson prepared you for the realities of living off money made solely from Google Adsense, in case you ever decide to go that route.

Remember, the only thing stopping you from reaching your goals is you. We will give you all the tools and information you need. We're also available to answer any questions you have along the way. But the one thing we can't do is force you to put your plans into action? that's up to you!

2 Surefire Ways To Maximize Your Adsense Earnings

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitor?s attention and gets them to click on one of the links that will take them to another page of that website. Links that have ?free? or ?download? are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers? attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. ?Hot pages? or ?Most read? lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

7 Surefire Ways To Increase Your Traffic

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Creating Quality Content for Your Adsense Site

When you’re managing your own Website or blog, having a strong stream of Web traffic should be a long-term goal. The best way to get visitors to your site on a regular basis is to change the content regularly. Your site’s visitors are always looking for fresh, new, and creative information, and they are more likely to click on ads that you place there when they can come back continuously. When you can keep providing quality information on your site, your Web visitors and traffic can increase dramatically.

Your Website is the place to be creative, provide news, and offer plenty of links and updates. This is why blogging has really taken off; people are looking for timely and fresh information on a daily basis! If you can boost your traffic through readership, you can also boost your Adsense revenue at the same time.

When you change up the content of your Website or blog, this also provides an opportunity to include new keywords, topics, and subjects of interest. When you have a valuable niche targeted, it’s a good idea to also include some new Adsense programs into the mix. You can generate interest on your site, provide links to popular advertisers, and boost your Adsense revenue almost instantly!

Writing quality content is easy; just be sure to follow these basic guidelines:

* You need to make sure it is original and easy to read.

* Don’t focus too much on elaborating on broad subjects, but instead zoom in on a particular subject and provide links to more information if you can. Readers to your Website can search for more information on their own, and use your Website or blog as a stepping stone to quality information.

* Make sure your content is intelligent and free of proofreading mistakes or errors. Poor online content is a turnoff to most of your Website visitors, and they will simply stop reading.

* Make sure your information is up to date and as accurate as possible. Once you establish integrity as a content writer on your site, your readers will be sure to come back!

Driving traffic to your Adsense site by writing quality content is a great idea. It helps to focus on specific topics; and change your Website weekly, if not daily. Your readers will enjoy finding out new information, and are more likely to read and click on your Adsense ads as a result.

for more infomations
http://www.adsenseschool.com/members/sections/classroom/lesson024.shtml

How Google and YouTube May Boost Your AdSense Program

Google’s recent $1.65 billion acquisition of YouTube has everyone talking, and advertisers are taking note. Adsense programs may even have a future with the YouTube success story for many reasons. Viewers can search and browse through listings and content on any subject, just like a regular Google search. Adsense programs might be able to target this area with contextual advertising efforts.

YouTube users take part in searching for videos just as with any other Website or product on the Web today. Since YouTube is also keyword-sensitive, this just might provide an opportunity for Adsense participants to start taking part and listing ads alongside the results. If Google links up the YouTube videos and listings to keywords, Adsense programs could run simultaneously with the search. Ads for particular YouTube subjects could tie in to your Adsense box easily and immediately!

The content of YouTube videos would need to be categorized and placed into subject areas for this to work. After cataloging all videos, any search engine or search with keywords could be performed to retrieve the video. If an Adsense program were included in this process, viewers would be exposed to your ads at the same time. Relevance and keywords are once again the key drivers behind this idea.

Google and Adsense participants can monetize on the success of YouTube by drawing in some fresh clicks, highlighting keywords and popular content, and offering easy access to links and Websites on particular subjects. Your Adsense program could benefit greatly if the YouTube-Google tie-in took place. Imagine being able to send ads to millions of viewers with today’s most popular videos. Adsense programs would get an easy boost in clicks, opportunities for click-throughs, and even more Web links.

Other ways that Adsense could be profitable with YouTube include the ability to provide links to blogs and Websites within the videos themselves. This might be done through slideshow links, embedding Adsense videos, or providing direct links to e-mail on the YouTube video site. If links to content sites were run side-by-side with the Adsense program, it could provide even more value for the potential click-through. Adsense can use the YouTube platform to take advantage of the diverse content available. A targeted Adsense campaign is a strong possibility in the near future and might be an effective strategy to boost Adsense revenue in a new way.

For more information
http://www.adsenseschool.com/members/

6 Easy Ways to Increase your Adsense Revenue

How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here's how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728x90) or Wide Skyscraper (160x600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336x280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don't have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn't help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you'll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!



Google... one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve your websites coverage within Googles index through its NEW collaborative crawling system.

On the down side though, Google does not 'Guarantee' immediate inclusion, But, is still good news for those of you who have just finished building a website and are ready to submit to the top search engines.

So, what's this NEW service called that Google just released?

It's called "Google Sitemaps".

The real cool thing about "Google Sitemaps" IS it accepts RSS(Real Simple Syndication) and Atom feeds with the .XML extension as one of the accepted formats for submitting your websites Sitemap for inclusion in Googles index.

This is just one of the four formats Google accepts and is the one that I'm going to use for the rest of this article to show you how to generate your own .XML sitemap of your website for inclusion in Google.
It's real easy to do so don't worry about it being to complicated.

So, with that said, lets go to Step #1.

Step #1. Sign up for "Google Sitemaps".


This step is easy, simply follow the link provide below and sign up for a Free account. It should only take you a few minutes to do, then once your done, come back here and go to Step #2.

Go to: http://www.google.com/webmasters/sitemaps/login

Step #2. Generate your .XML sitemap.

In this step your going to generate a .XML sitemap for your website using a Free online sitemap generator.

This Free online generator will build you a sitemap up to 500 pages. If you have a larger website with thousands of webpages you'll have to use a paid service and/or software to generate yours.

Go to: http://www.xml-sitemaps.com

Enter your required information on the form provided.


Step #3. Upload your generated .XML sitemap to your server.

Once your generated sitemap is finished(your generated .XML file should be called site.xml.gz) it's now time to upload it to your server using your FTP(File Transfer Protocol) program.


This is very important that you do this before submitting it to Google Sitemaps for inclusion.

Step #4. Submit your NEW .XML sitemap to "Google Sitemaps".


Now that you have generated your "Sitemap" for your website and uploaded it to your server all you have to do now is to go to "Google Sitemaps" and submit your sitemap URL.

(ex. http://www.yourdomain.com/sitemap.xml.gz)



That's it.

Now, depending on Google, your sitemap should get downloaded within the next 24 hours, so be sure to check and see that it did and that there wasn't any problems or errors.

Also, your going to want to be able to track your indexed webpages within the search engines, especially Google, so you can see how things are going, so I'll leave you with one last resource that will do this for you.

Go to: http://www.uptimebot.com

All you have to do is enter your URL and click "GO".


The results page will list the results from Google and 9 other popular search engines.

Well, there you have it... "4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'".




How to Make Every AdSense Ad on the Google Network Pay You!
by: Diane Nassy

Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them.

Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site.

Here’s a very much overlooked opportunity for AdSense users

That opportunity is called Google Search and this is how it works:

Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don’t even pay attention to it, and that’s a shame because hidden inside of that box is a lot of money that’s wanting to be yours.

When you add that search box to your web site you are creating an instant portal into Google’s entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you. That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity.

By combining AdSense with the Google search box you open yourself up to an incredible opportunity to monetize your site. In fact, many AdSense users say that they earn more money from searches then they do from AdSense ads on their own page. And it makes sense when you think about it.

A clever idea gets even better

Just as you would expect, Google doesn’t leave you hanging without support or some great ways to make even more money. Take a look at the features and options that you can set up right from within your AdSense control panel.

Customized look and feel

You can grab the standard Google search box and be up and running in seconds. Or you can add your logo and make the box match your site’s color scheme with over 200 available colors.

Control the scope of your user’s search

You can configure the search box to search just your site or the entire Google network. It’s your choice. You can even provide your visitors with radio buttons that let them perform either search. No matter which search they choose, you’re making money every time they click on an ad.

Google will even host your internal site search result pages for you so you don’t have to spend a penny buying extra bandwidth or disk space from your ISP. How’s that for user-friendly?

Online Tracking Tools

Of course, Google also provides you with online tracking and reporting tools so you can see how well your shiny new search box is doing for you. You can see your queries, clicks, click-through rate and total earnings just like with your AdSense for Content ads.

So if you’re not earning money from every ad in Google’s inventory, log into your AdSense control panel and make it happen.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://google-earn-money.blogspot.com/
Email : koolpspasion@gmail.com



Where’s the best place to put Google Adsense Ads?


Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here
(https://www.google.com/support/adsense/bin/static.py?page=tips.html).

Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

Google AdSense and Blogs
by: Diane Nassy

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.


No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?

It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together. While they won’t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites’ Terms of Service, and it isn’t worth killing the goose (geese) that laid the golden egg.

It’s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What’s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you’re going to get.

Well, “never” is a strong word because there actually IS a way to pre-test your blog’s ads before you post your newest edition. Here’s what you do:

• Write your blog article like you normally would
• Plug in your AdSense code and then post your newest page to a sub directory that’s not part of your blog.

• Click refresh a few times until Google wakes up and starts sending ads.
• If you don’t like what you see then fine-tune the article until you see the
types of ads that you’re looking for.


With some ads paying as much as $5 per click or more, I’d certainly spend an extra 30 minutes or so tweaking my blog. That’s for sure.

If you’re working hard to get your blog in front of visiting eyeballs, then it doesn’t make any sense at NOT to be using Google AdSense to draw every penny out of your site that’s possible. OK, that’s the end of the article. Now get busy tweaking your blog and checking your ads. You’ve got money waiting to be made!

Traffic to Adsense Site

What do you think about traffic? In reality, busy traffic is undesirable and not beneficial to a society. However, on the other hand, in the world of internet, traffic is a good thing. As we all know, traffic is a very valuable asset to a website, epecially the one with Google Adsense Ads inside. Without traffic, you won't have clicks; without clicks, you won't have any revenue. Do you know how large the traffic volume is for those really "big" site? They can even have more than 300 clicks per day for their sites. It is quite extraordinary to a newbie of Adsense.

As time goes on, more and more webmasters begin to realize the importance of traffic to their sites. The amount of traffic generated by a given site is perhaps the most important predictor of the amount of AdSense revenue it generates. Therefore, to me, traffic is KING!! Even with the importance of factors such as proper formatting and placement of ads, no site can succeed without a sufficient number of visitors checking out the ads being offered.

For illustration purposes, let us look at a website that is receiving 100 visitors per day (it is quite difficult to achieve for some new Gsensers). Let's assume that the size gets an average of 10 cents per click, with a CTR of 5%. This means that of those 100 visitors, only 50 will click the ad (the 5% figure is a pretty realistic standard). That means that an average day's earnings would be a mere half a dollar, with an average monthly take of only $15 or so. These measly earnings may not even be enough to cover the hosting fees for the site.In order to earn even $60 per month, it would be necessary to quadruple the number of daily visitors, increase the click through rate, or both. You can see, therefore, why it is so important to constantly strive to drive more and more traffic through your virtual doors.

There are of course a number of strategies to increase web traffic, and most webmasters will have heard the term SEO, or search engine optimization. SEO techniques use a combination of targeted content rich in popular keywords, links from other sites and other methods to drive traffic and increase search engine rankings. Search engine rankings can be vital to website traffic, of course, since most people use some sort of search engine to find the information they need on a variety of subjects. Pay per click advertising, or PPC, is another popular way to build traffic to a site.

While this strategy can be very effective, it can also be quite costly, so it is important to carefully read the fine print of the agreement before signing up. Apart from that, you need to be very careful to those paid-to-surf, pard-to-click and auto-surf programs. Google can detect these programs very effectively, and in f act, many webmasters were being banned by Google just because they enrolled these programs. So, be careful to void these sorts of programs.

Hope this post can give you a brief introduction on how importance the traffic is to a site. If you have any enquiries, please kindly leave me a comment.

How do I earn from AdSense

Someone asked these questions about AdSense, and I though I might as well answer them in a post. Will expand on this post as I have more to add.

1) How can i earn from Google AdSense.
2) How will i be paid for it .
3) Do i need to pay anything to Google for this .
4) If i need to pay anything how much it is .
5) Will my personal information will be kept confidential.
6) Do i need any special software.

But before you can earn anything, you will need a website. If you don't have one, you can start a blog, and Dummies Guide to Google Blogger will guide you. Then you will have to apply for an AdSense account. You can do that by clicking on the text link that says "Generate revenue from your website. Google AdSense" at the top of the right sidebar.

How can I earn from Google AdSense
You can earn from Google AdSense in three ways:
Contextual Advertisements
By placing contextual text or images ads on your sites. These ads are of two types - CPC (Cost per Clicks) ads for which you will only be paid if readers click on the ads, and CPM (Cost per 1000 impressions) for which you will be paid for just displaying the ads on your site, irrespective of whether the readers click on them or not. Although it is Cost per 1000 impressions, you don't need to reach 1000 impressions to be paid, but you would be paid proportionately for each click.
AdSense Search
You can put up to 2 AdSense search boxes on your site. They can be just for searching the Web, or they can be used for searching only the content of your site. You will not be paid for readers for using the searchbox, only if they click on any ads that may be displayed in the search result page.
Referrals
You can also earn by referring people to join AdSense or to get AdSense or Google products. You can place referral buttons or text links on your sites, and if your readers click on these, you may be paid under certain conditions. Currently, there are 4 referral products that available - Google AdSense, Google AdWords, FireFox with Google toolbar and Picasa. For Google AdSense, if your reader join AdSense via your referral button, you will be paid US100 if they manage to earn US$100 within 180 days (6 months). For Google AdWords, if your reader sign up and spend US$100 within 90 days, you will earn US$20. For FireFox with Google toolbar, if your reader download, install and runs the browser for the first time, you will be paid up to US$1 depending on their geographical location. For Picasa, when a user you've referred to Picasa downloads and runs the product for the first time, you will earn up to US$1, also depending which geographical location.

UPDATE 2 February 2007: The pricing structure for AdSense and AdWord have been improved and it is now easier to get a referral fee for them. If within 180 days, the person you referred to AdSense earn their USD5, your account will also be credited with USD5. If within the same period, they earned USD100, your account will be credited with an additional USD250. In addition to these, if within any 180 days you referred 25 publishers who each earn more than $100 within 180 days of their respective sign-ups and are all eligible for payout, you will be awarded a $2,000 bonus (bonus payouts are limited to 1 per year).

When an advertiser (AdWords) you refer spends $5 within 90 days of sign-up (in addition to the $5 sign-up fee) you will be credited with $5. When that same advertiser spends $100 within 90 days of sign-up, you will be credited with an additional $40. If, in any 180 day period, you refer 20 advertisers who each spend more than $100 within 90 days of their respective sign-ups, you will be awarded a $600 bonus (bonus payments are limited to 1 per year).

How will i be paid for it
You will be paid if in a month you earn US100 or more. If you earn less than that, you will not be paid, but the amount will be carried forward and you will be paid when the total reaches US100 or more. You will normally receive your payment by check sent to the address you registered when you apply (even if you don't live in the US). Some countries have the option of being paid by EFT (Electronic Fund Transfer) where the payment is transferred by wire, and will be faster and cost less than being paid by check.
Do i need to pay anything to Google for this
No, you do not need to pay anything to Google. However, for earnings obtained from ads via AdSense searches, some amount may be deducted for the cost of performing the search, but the amount deducted will never be more than what you earn.
Will my personal information will be kept confidential
The only information that anyone can get from the Web is your AdSense ID (which can be obtained by viewing the source code of pages which have your AdSense ads, but which will be useless to them as far as getting personal information about you.) No other personal information is displayed anywhere on the Web.
Do I need any special software
No, you don't need any software or download anything from AdSense. To participate, all you need to do is to sign into your AdSense account and generate the scripts you need to add to your site to get the AdSense products displayed.

It is very easy to apply for an AdSense account. All you need is a website which some content (someone got his account approved by having just one post in a blog), click on the "Generate revenue from your website. Google AdSense" text link at the top of the left sidebar and fill in your particulars

What to Do if your Google adsense account is Suspended

There are many reports of AdSense publishers being banned by AdSense and often not given the cause of the suspension. They are also not given only limited chances for appeal. This post is about my own experience and the experience of others who have their account suspended.

In my case, I have not had my account suspended, but have came close to it. I received warning letters that my account have been receiving invalid clicks or impressions (can't remember which one, or if it had been specifically specified). Anyway, I used to be a member of an auto-surf program, and although I have stopped using it for a long time, somehow, I was still receiving hits from that site (I have statcounter installed in all my blogs, so I can tell from where my traffic is coming from. It will be good for you to install a traffic counter for your site.) For instruction on how to install statcounter, see How to track visitors to your blog.) I immediately wrote to the owner of the auto-surf program to ask them to remove me from their service. I never got a response. Luckily, I managed to find out how to disable my auto-surf account myself. I replied to the warning letter, saying I have disabled the auto-surf program, and asked if there is still anything that may not be in compliance with the TOS. All I receive was what seem to be a canned reply. But anyway, my AdSense account is still active.

Once your account is suspended, the chances of it being reactivated again is very slim, but not zero. Here are a few links to sites that detailed the experiences of those who got their account back, and how they did it, and also some sites which offer some good tips on how to appeal. Hope it help you.

"How to Bring Google AdSense Down" Or "You are Guilty but We will not Tell You Why" and "How to Resurrect Your Google AdSense Account".
It is a first hand account of someone who had his account suspended, and how he had to appeal twice to get it back.

You too can get banned from AdSense with no money down (Enquire Within)Another who got banned, and not only got back into the program, but had all the money due to him reimbursed



Geek Talk
Geek Talk, a forum. A thread where there was one very good reply from a poster Larwee where he detailed what why the situation is like this and what a publisher should try to do to get his account back.

What to Do if Google Wrongly Bans You from AdSense, By Paul Middleton
A personal account of how Paul Middleton got banned and how he got his account back.

How to ensure your AdSense account will not be cancelled
It is a list of the top 10 list of what to do (and not to do!) to ensure your AdSense account remains in good standing.

15 Common Mistakes by Google AdSense Publishers that Violates Terms of Service
A good list of thing to avoid or to do to stay in good standing with Google AdSense.

AdSense Bowling
An account of how an enemy can get you banned from AdSense. If you are an AdSense publisher, try not to make enemies. Example of how an enemy can get you ban. Get your AdSense scripts from the source codes of your sites, including your Google AdSense identity, place it on sites that violates AdSense TOS, etc. Sometimes, it is not even necessary to go to that length. All he has to do is to go to one of your sites and click on the ads repetitively. Moral of the story: DON'T MAKE ENEMIES.

If your account was disabled for invalid clicks, here is the contact form for you to appeal for reinstatement: Appeal

Contact Form for reporting AdSense invalid clicks

This is for those whose account have not been suspended but have accidentally clicked on their own ads or have reasons to suspect that there are invalid clicks being generated. In such cases, it is always better for you to let AdSense know first rather than for them to find out about it later. Here is the contact form for reporting invalid clicks:
Reporting AdSense Invalid Clicks (close new window to get back to this page).

You Too Can Be Banned Fromy AdSense With No Money Down (Enquire Within)

It is certainly no new phenomenom to see forum posters complaining about being banned. In fact, many forums members have grown tired of the repeated posting which typically look something like:

I wuz banned frum assent for no reason! How do I get my acct back
Plzzzz Help!!!

There are so many posts like this that I thought I would address the issue from both an analytical and personal standpoint. To debunk some of the myths going around that people are banned for no reason and even more to the point that these bannings of accounts (more of a suspension really) are completely and easily reversible provided there has been no violation of the Google Terms of Service.

How can I give such advise? I am one of the muppets who has banned and posted in a forum. Now I can’t say my post was anything like the one sampled above, and I actually 8531.jpgchose the forum I was going to post my questions in as carefully as I chose my words. I decided against posting them at Digital Point basically because for once I wanted a highly moderated environment. I wanted to avoid the natural backlash and rubber necking associated with these threads. If its a brand new member there is a “here we go again” attitude (highly deserved unfortunately) and if its a long time member there is a “whats the site, thats a shame” attitude. Neither of which informs nor helps your case so in my instance I decided to go with WMW. I thought at the time, I might even get a look from AdSense Advisor who hadn’t started posting at Digital Point yet.

My account was banned August of 2005 and of course I found out by not being able to login. The dreaded letter did not arrive announcing the ban for around 2 days and I have to say it was a stomach turner. Before I get into my eventual reinstatement and my tips for others, I should first explain why I was banned. The official reason was invalid clicks but as we all know, that is a catchall phrase and does not neccesarily mean “clicking on your own ads” (Although thats most common). The actual reason was because I was featured on a Radio Show syndicated throughout the world. This show sends out a newsletter which goes out to a few million people so its routine that your site goes down as all that traffic hits you. I was prepared for that aspect but I never thought to notify Google about the feature.

Now I can’t discuss specific days and CTR’s as I do not want to violate the Google TOS. However, I will talk about monthly numbers which is allowed and will give you an idea on the numbers involved and why it was signifigant enough to get red flagged. In the month before that feature I had done $1,800 with the majority of that being the affected site. The month in which I received my ban I did $7,800 (I was down for around 7-8 days due to the ban otherwise I would have probably hit 5 figures) on what was around 500,000-600,000 impressions. This is quite a signifigant difference, made even more problematic by the fact that most of these carried blind refferers seeing as how they got to the site through their email client.

Now on to how I was actually able to get the account reinstated. I want to take this chance to reiterate that I never violated the TOS. That means I didn’t click on any of my ads ever (even by accident) nor where there any other violations. This is important because your strategy may differ slightly if you made a “mistake” and clicked one of your ads or something similar.

Step 1:
Email Google - You can do this either by replying to the notification mail or using their online form.

As far as the contents of your emails:

o Remain Nice. Rather then going into a rant on how they can’t do this or they are being unfair, remember that they are the ones that will reinstate you so kiss a bit of butt. Use phrases like “I realize that click fraud is a real issue facing AdWords Advertisers” and “I have full respect for your program and would never violate the TOS”
o Don’t Threaten Legal Action. This is a biggie because as soon as you say “I am going to sue you”, they pass your account off to the legal department who file it away awaiting your lawsuit. So unless you have already sent the paperwork, don’t even mention the word lawsuit
o Offer Anything You Can. This is most commonly logs but it can also include emails, letters or screenshots. Basically make the offers and be sure to let them know “If you need anything, Please let me know”
o Check the Grammar and Spelling. So many people put 10 seconds into their letters and not only are they difficult to understand, they severely hurt your credibility. Right or wrong, Google may think “If this guy/girl can’t take the time to properly write an email that decides the fate of their account, are they really the type of Publisher we want?”.

Step 2:
Prepare Documentation - If you think your ban was due to a jump in traffic, put together your logs and burn them on to CD as a backup to your server. If there is a reason for the traffic, try to get a letter from the refferer. In my case I wrote to the Radio Show and they provided a letter explaining the whole situation and gave their contact information.

Step 3:
Don’t Give Up - Develop a regular schedule of emailing Google. Try to always save a few pieces of information so that you are able to send an email each day. It can take anywhere between 5-30 days for a human review which is what your goal is here. If you give up after 2 days, don’t expect a response.

Step 4:
Don’t Post About Your Experiences Publicly - A human review takes time so posting to a forum with all your details can only hurt your case for reinstatement.

In my case, I received a lot of this advise from others who I respected and had been in the same situation. For my account it actually worked and not only did I get the account back but all back monies were reinstated.

So if your account has been banned and you firmly believe you did not violate the TOS, there is hope. I have spoken to probably around 20 people who were banned in similar circumstances and every single one got their accounts back with full reinstatement of funds.

Best of Luck on Your Crusade!

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